In the wake of recent protests against overtourism in popular destinations, there’s encouraging news for travelers seeking less crowded spots. While places like Venice, Barcelona, and the Cinque Terre face overwhelming visitor numbers, several countries are eagerly inviting tourists to explore their unique attractions and contribute to local economies.
Tourism, when managed effectively, can offer significant benefits, including job creation and infrastructure development, especially in less-developed regions. Here are four countries actively welcoming travelers and seeking to balance growth with sustainability:
1. Greenland
Greenland is gearing up for a tourism boost with the opening of new international airports in Nuuk and Ilulissat. The new infrastructure will facilitate direct flights and support economic growth by increasing the import of goods and export of local products. Greenland is focusing on adventure tourism, including whale watching and camping on the Ice Sheet, as well as dark sky tourism for northern lights enthusiasts. The aim is to attract visitors year-round, even during harsh winter conditions. Tanny Por of Visit Greenland emphasizes a balanced approach to tourism to ensure it benefits both visitors and locals.
2. Morocco
Morocco is positioning itself as a top tourist destination with significant developments ahead of co-hosting the 2030 World Cup with Spain and Portugal. The country plans to double its annual tourist arrivals to 26 million by 2030, requiring around 100,000 additional hotel beds. New accommodations are being built, including high-profile hotels like the Waldorf Astoria in Tangier. While Marrakech remains popular, lesser-visited cities such as Fez, Rabat, and Tangier offer rich cultural experiences without the crowds. Travel expert Barbara Podbial recommends exploring these cities and their surroundings for a more authentic Moroccan experience.
3. Serbia
Serbia is focusing on sustainable tourism and rural development to diversify its economy. Moving beyond its city-centric past, the country is promoting mountain tourism, ecotourism, and wellness retreats. With international tourism growing by 20% in 2023, Serbia is becoming known for its natural beauty and cultural heritage. Novi Sad, in particular, offers charming architecture and Austrian-influenced cuisine with fewer tourists. Specialist George Colvin-Slee highlights the country’s emerging attractions and commitment to sustainable tourism practices.
4. Georgia
Georgia is expanding its tourism industry with a comprehensive 10-year development plan that includes improving accessibility and infrastructure. The country aims to attract a diverse range of tourists, from independent travelers to cruise visitors. Georgia’s capital, Tbilisi, is praised for its picturesque streets, historic sites, and vibrant culture. Specialist Natalie Fordham notes the friendly and knowledgeable local guides who enhance the travel experience. As Georgia continues to develop its tourism sector, it promises a rich array of experiences for visitors.
These countries are embracing tourism as a means to foster economic growth and share their cultural treasures with the world. For travelers looking to explore destinations off the beaten path, these emerging hotspots offer fresh and enriching experiences.